ClickPoll is a bank
of opinions
To become a participant of the Click-poll project, one has to login on the site. Every participant of Click-poll receives a message on his/her e-mail (indicated in the login form) that he/she can participate in the poll.
After filling in a questionnaire and its checking a participant is credited with a certain amount of scores.
Questionnaire price is different and depends on complexity and number of questions.
Number of gained scores can be checked in «Private room» of the respondent
Click Poll is an on-line resource which is an opinion bank of consumers of different goods and services giving an opportunity to study peculiarities of perception of the subject of investigation by representatives of the target audience. It is a system of constantly working internet-polls of the company Research & Branding Group.
In order to be able to participate in on-line polls a user has to login on the resource and leave the detailed information about self (socio-demographic characteristics and peculiarities of life style). This fact allows forming a selection from representatives of the target audience required by customer. In order to check participant’s compliance with the parameters of the target audience of the specific research a respondent is offered to fill in a screening block of questions. Thus there is a two-level verification of participants selected for the poll.
Main advantages of the on-line Click Poll panel
- Selection of target audience: Click Poll panels enable to build complex quota selections, and also to study consumers of particular products and services including rare and exclusive ones;
- Time saving: hundreds and thousands on-line interviews can be carried out just within several days;
- Prompt results: a customer follows the research results in real time.
- Control of questionnaires filling-in quality: programmed control prevents from respondent’s mistakes, does not allow passing questions and strictly follows the poll logic.
- Efficiency: a possibility to promptly select a necessary number of respondents, to arrange prompt mailing of invitations to participation in a poll. At that there is no transfer of answers from paper questionnaires to databases which eliminates typing mistakes by respondents’ answers transfer from paper to databases.
- Convenience for respondents: friendly interface allows quickly and with interest filling in questionnaires.
- Extended media-possibilities: images, pictures, audio fragments, video spots etc can be attached to a questionnaire.
Peculiarities of ClickPoll application in Ukraine
- Polls of the target audience with Internet penetration level >50% (cities 1 Mio+, goods and services for middle class);
- Рrepresentative polls of Internet users;
- Experimental researches, tests;
- High forecasting power of results (poll of “opinion leaders”);
- Mixed offline/online researches;
- Poll of “hard-to-reach” audience.
Main possibilities
- Assessment of customer satisfaction (with products, services);
- Testing of concepts, ideas;
- Testing of advertisement incl. the Internet;
- Tracking of advertising campaigns efficiency;
- Recognizability of advertisement in mass media and monitoring of slogans;
- Evaluation of package and trade mark;
- Study of brand image and positioning;
- Study of brand recognizability;
- Assessment of brand position on the market;
- Study of consumer habits and attitude to product (U&A);
- Research of customer intentions;